Our unique, festival-style setting will allow you to move freely between three stages of inspiring and informative breakout sessions. This will be a breakout format like no other!
The Augmented Marketer: How AI, ML, and Analytics are Transforming Marketing
Best-in-class marketers are embracing artificial intelligence, machine learning, and advanced analytics to revolutionize their marketing campaigns — and they need marketing solutions that keep pace with these ever-evolving technologies. In this session, you'll get an inside look at how Cheetah Digital is applying ML, analytics, and more to help marketers build deeper, more meaningful customer relationships.
Product Director, Cheetah Digital
New from Cheetah Digital: The Data Management Platform You've Been Waiting For
Your company's most valuable asset is its customer data. But today's marketers need a powerful, flexible solution for storing, managing, and activating that data across multiple channels in real time. Not to mention — it's nearly impossible to get a consolidated, unified view of customer data to power your marketing campaigns and decision-making. Cheetah Digital is launching an unprecedented solution to this age-old problem at Signals — and this session will give you a closer look at our new platform.
Vice President of Product Management, Cheetah Digital
Senior Director of Analytics Services, Cheetah Digital
Digital WOW: Building Campaigns Your Customers Can't Resist
Learn from the best in the business. In this panel discussion, Cheetah Digital clients will share some of their most successful and most creative campaigns, from inspiration through execution. You'll get an inside look at how these real-life campaigns came together, the strategy and tactics that make them work, and the results they produced.
Senior Director, Global Strategic Services, Cheetah Digital
Data + Design = Unforgettable Customer Experiences
We all know that data is king — yet today's consumers live in a visual world. Stunning imagery can move people to action, but the "right" combination of images might be different for each individual. That's where data comes in. Join this session (hosted by our partners from Movable Ink) to learn how marketers can unlock the power of real-time behavioral and contextual data to create visually compelling cross-channel experiences that drive their businesses forward.
Cheetah Experiences: Zero-Party Data and the Value Exchange Economy
For most brands, consumer data provides a snapshot of customers’ past behaviors — purchase history and browsing habits. But what if you could predict what customers will do in the future? It’s possible with zero-party data - but only if you know how to obtain and activate it. This session will explore the value of zero-party data, the ‘value exchange’ needed to collect it, and how Cheetah Experiences can help do this at scale.
Chief Executive Officer, Wayin
The Privacy Paradox: Permission Based Marketing in a Post-Cookie World
Today's marketers face a difficult dilemma. They're expected to create deeply personalized experiences that build and enhance customer relationships; but at the same time, they face an ever-increasing array of privacy and security regulations related to data collection, storage, and use. This session will dig into the opportunities provided by zero- and first-party data and provide useful, practical advice for navigating the privacy paradox.
Chief Security Officer, Cheetah Digital
Chief Executive Officer, Wayin
CheetahMail: New Innovation Means More to Love
For more than 20 years, CheetahMail has been an enterprise email platform you can count on — and we're working hard to make sure that's true for another 20 years. This session will highlight exciting new innovations for CheetahMail users, including a Message Archive that creates a seamless, searchable archive of every message sent to customers; access to the innovative new data management platform that's launching at Signals; and a fresh, engaging visual experience.
Senior Product Manager, Cheetah Digital
Get in the Inbox! Increase Revenue with Email Deliverability
When it comes to email, marketers often focus their attention on crafting highly personalized campaigns, stunning creative, and compelling copy. But all that effort is wasted if your audience never sees your message. Deliverability is critical to the success (or failure) of every campaign — and the ROI of your email program. Join this session (hosted with our partners from Return Path by Validity) to learn how to hit the inbox every time.
Senior Deliverability Specialist, Cheetah Digital
Keep it Real! How Real-Time Email Personalization Drives Customer Engagement
Every organization is looking to find the right approach to personalization, but achieving the holy grail of “right place, right time, right message” for every individual consumer is challenging. For years, top brands like Chico’s, White House Black Market, and Soma have been refining their approach to email personalization. In this session, hosted with our partners from LiveClicker, marketing leaders from across the Chico’s enterprise will reveal the winning tactics that have increased email response, conversion, and revenue.
Real-Time, Anytime: Tapping into Mobile Wallet for Always-On Customer Engagement
Today's mobile wallet is far more than just a digital ID card; it gives consumers instant access to all of their loyalty programs, coupons, and rewards. And for savvy marketers, mobile wallets represent an ever-present opportunity to engage with customers, trigger location-based messages, and more. This session highlights the use cases and real-life client success stories for Cheetah Digital Mobile Wallet.
Senior Client Success Director, Cheetah Digital
Associate Principal Consultant, Cheetah Digital
Emotional Loyalty: Turning Today's Buyers into Tomorrow's Devoted Fans
In the digital age, "loyalty" is more than just a marketing tactic, like a points program or a rewards card. It's an outcome — a goal that can only be achieved by knowing your customers deeply and carefully nurturing the relationship at every opportunity. This session will explore the idea of emotional loyalty and offer actionable guidelines to start building more genuine relationships with your customers.
Senior Director of Product Marketing, Cheetah Digital